Our News
The Rise of Hip-Hop and Urban Culture in India
Introduction Hip-hop in India has undergone a massive transformation over the past two decades. What began as an underground movement has now become a mainstream cultural force, influencing music, fashion, dance, and even social activism. From Mumbai’s gullies to Delhi’s street corners, hip-hop has given a voice to the youth, allowing them to express their…
ARE STREAMERS TAKING OVER HOLLYWOOD ?
In recent years, the lines between traditional celebrities and online content creators have increasingly blurred, with streamers and internet personalities gaining prominence at major cultural events like the Grammy Awards and the Super Bowl. This shift reflects the growing influence of digital media and its creators in mainstream entertainment. Streamers at the Grammy Awards The…
Urban Streetwear: A Global Phenomenon Beyond America
Urban streetwear, once rooted in the streets of New York and Los Angeles, has evolved into a worldwide cultural movement. While American brands like Supreme, Off-White, and Stüssy played a pivotal role in shaping the industry, cities across the globe have embraced and redefined streetwear, adding their own cultural flavors to the style. From Tokyo’s…
7 ways TikTok is Making People Better Cooks
TikTok has become more than just a platform for dance trends and viral challenges—it has also transformed the way people learn to cook. With short, engaging videos, TikTok has revolutionized culinary education, making it accessible, fun, and highly effective for home cooks of all skill levels. 1. Bite-Sized Learning One of the biggest advantages of…
The Evolution of Tour Merchandise:
: A Major Revenue Source for Artists For decades, tour merchandise has been a significant revenue stream for artists, transforming from simple promotional items into a multi-billion-dollar industry. From rock legends of the past to modern pop icons, musicians have leveraged merchandise sales to maximize their earnings and deepen their connection with fans. The Early…
The Global Expansion of Hip-Hop World Wide
Hip-hop has transcended its origins in the Bronx, New York, to become a worldwide cultural movement. What began in the 1970s as a form of self-expression for marginalized communities has grown into a multibillion-dollar industry influencing music, fashion, and lifestyle across continents. Today, hip-hop continues to shape global culture in profound ways, blending traditional elements…
Social Media is Reshaping the Industry
The New Wave of Independent Hip-Hop: The music industry is witnessing a revolution, with a new generation of hip-hop artists rewriting the rules of success. Gone are the days when signing with a major record label was the only path to stardom. Today, independent artists are leveraging social media, streaming platforms, and direct-to-fan engagement to…
IS EBONY MAGAZINE STILL AN A WIN TO THE URBAN CULTURE ?
The Rise: A Voice for Black America Founded in 1945 by John H. Johnson, Ebony magazine quickly became a cornerstone of Black media in the United States. Inspired by Life magazine, Ebony aimed to highlight the achievements, culture, and struggles of African Americans at a time when mainstream publications largely ignored them. Under Johnson Publishing Company, the magazine flourished, offering a…
UNTOLD STORIES :R.I.P TO A MOGUAL, A PIONEER ,AND A TRENDSETTER
In the world of hip-hop culture, few names have resonated as powerfully as Lee “Q” O’Denat, the visionary behind WorldStarHipHop.com. What began as a simple idea has grown into a multimillion-dollar global brand that has become synonymous with hip-hop, viral videos, and raw, unfiltered content. Q’s journey is one of persistence, innovation, and a keen…